Meta has officially announced the removal of its AI image generation feature on Instagram, a decision prompted by significant user backlash. The feature, which allowed the creation of images based on public posts, faced scrutiny for its default settings.
Critics highlighted that the feature automatically opted public Instagram accounts into allowing their posts to be used as references for AI-generated images, raising concerns about privacy and consent.
In light of these concerns, Meta's decision reflects a commitment to addressing user feedback and prioritizing user privacy on its platform.
Updates
Update at 23:20 UTC on 2026-07-10
Techmeme reported Corbin Bolies / Variety: Meta says it will discontinue a feature that allowed users to generate images in Meta AI using public Instagram accounts, following days of criticism — Meta said it will discontinue an AI feature that allowed users.
Sources: Techmeme
Update at 23:32 UTC on 2026-07-10
CNA reported Meta discontinues AI image feature days after launch.
Sources: CNA
Update at 02:24 UTC on 2026-07-11
PetaPixel reported Meta has removed a controversial AI feature after criticism over its default settings, which automatically opted public Instagram accounts into allowing their posts to be used as references for AI-generated images. [Read More].
Sources: PetaPixel